All Publishers expect authors to promote their own books. This seminar will teach you a clear, realistic marketing approach for selling books without sacrificing time for what you really love: writing. If you’re an indie author planning a first release, a seasoned pro who wants to improve their marketing, or a writer querying agents, this seminar is for you!
PART 1: Choosing Your Path
- Traditional, indie, or hybrid publishing: what each path offers.
- Real success stories: from indie bestsellers to authors who pivoted.
- The 80/20 rule: the few marketing efforts that drive most of your sales
- A simple formula for turning your writing into a part-time or full-time income
- How to identify your genre, build an author brand, and do market research
PART 2: Building a Book That Sells
- Packaging and production essentials (ebooks, hard/softcovers, and audiobooks)
- Listings that convert: blurbs, covers, and pricing
- Where to publish: Amazon exclusivity vs. niche vs. going wide
- Planning a release schedule that builds momentum
PART 3: Finding and Retaining Readers
- Ongoing traffic sources that keep sales steady
- Building a newsletter for devoted readers
- Professional marketing tools that save you time
- Launching new books for maximum impact
By the end of this seminar, you will know how to:
- Determine which publishing path fits you
- Identify efficient marketing strategies that drive sales
- Package a book that sells
- Build momentum with subsequent releases
- Spend less time marketing and more time writing
Our interactive seminar will feature engaging handouts, two short breaks, free coffee, and lots of learning, the fun way!